GESI Report

This annual report covers work Starbucks accomplishes in its markets around the world. Over the years I have increased my scope in this work and taken the lead on the creative and strategic approach. My work includes concepting, defining structure, design and layout, Wordpress staging, animation, selecting photography, copyediting, and project management.

Additional Credits
Brenden Mendoza, creative manager
Joshua Trujillo, photographer
Connor Surdi, photographer
Yael Spillinger, producer
Sarah Estes, producer

Project Type
Publication, web design

Scope
Design, art direction, project management, proofing

2021 Report

For the most recent and longest report to date, a solid design system was critically important to the process. In an effort to redesign and enhance the publication, I made several design decisions that informed the overall layout and structure of the document and make the greatest visual impact.

Measures of Success

Total number of pages in the 2021 report

Number of reports leveraging immersive design

Defined a new design system for publishing Starbucks ESG data.

Created a new digital standard to access more audiences.

4

66

View the 2021 landing page on Starbucks Stories.

Evolving design year-over-year.

From the full redesign in 2018, I’ve taken steps each year to carefully balance brand consistency and design evolution for the report and its associated materials. Leveraging elements like strong typography, photo layouts, iconography, and a badge system, each year’s report is a smart succession on the last.