In anticipation of the 2020 Election season and beyond, this Starbucks digital campaign encourages civic engagement and brings awareness to the importance of voting. I took this work on at a pivotal time in U.S. politics, carefully balancing a non-partisan approach with the Starbucks brand and values. The campaign focuses first on engaging internal audiences, but also makes resources available for customers and stakeholders on a unique website. My scope in this work included concepting, design and layout, photo direction, web production, and presenting to leadership.