Amazon Alexa
A fundamental role I played on the Alexa Marketing team was strategizing ways to bring efficiency and cohesion to the design process. Several landing pages I worked on set a new foundation for a component library built for consistency across new campaigns and workstreams.
Additional Credits
Julia Finch, creative director
Jordan Richards, art director
Caroline Emde, copywriter
James Bannon-Schneebeck, motion designer
Project Type
Web design
Scope
Design, photo direction
Streamlining tools and templates.
The examples below showcase different components used on the Alexa Hub for high visibility marketing campaigns. Introducing refreshed design templates, motion components, and interactive cards enhanced content across landing pages and created more immersive customer journeys.
