Sustainable Coffee Posters
This series of posters is tailored to Starbucks/Nestlé food service environments—self-serve, kiosk, and cafés—that are made up of a customer base the company cannot always reach directly in its own channels and stores. The content reinforces commitments made in partnership with Starbucks and Conservation International to ensure coffee farmer equity and sustainability. The main intent is to bring awareness to this work and how food service environments proudly serving Starbucks also support social impact. The print posters shown here were also versioned for various digital screen placements.
Additional Credits
Brenden Mendoza, creative manager
Joshua Trujillo, photographer
Sarah Estes, producer
Project Type
Campaign
Scope
Design, copywriting
Additional Concepts and Ideation
A joint partnership between Starbucks and Nestlé, fundamental design disciplines of hierarchy, branding, and communication were key in achieving a result that all stakeholders could align to for their intended goals. A lot of work went into creating a brand campaign that would feel cohesive to in-person experiences, yet stand out in their respective environments.
