Strengthening Communities

This digital campaign spanned a month of programming highlighting the work and role of Starbucks stores in communities across the U.S. In collaboration with another designer, this campaign was branded with a lockup and name rooted in a brand pillar. Various stories were featured throughout the campaign, so each moment features its own take on the visual approach. My scope in this work included concepting, design, art direction, photo selection, and asset production. As the Starbucks Stories social team was building its presence, we used this campaign as a way to experiment with different techniques, like animation, and measure success across platforms.