Amazon Alexa
Objective
Bring efficiency and visual cohesion to the design process for branded Alexa Marketing placements.
Solution
Build a new component library and create new foundational elements to bring consistency across the team’s campaigns and workstreams.
Team
Julia Finch, creative director
Jordan Richards, art director
Andrew Vagner, designer
James Bannon-Schneebeck, motion designer
Caroline Emde, copywriter
Streamlining tools and templates.
These examples show different components used on the Alexa Hub for high visibility marketing campaigns. Introducing refreshed design templates, motion components, and interactive cards enhances content across landing pages and creates more immersive customer journeys.
