Starbucks Sustainability Commitment
Announcing the beginning of a decade-long journey to a more positive future for the planet, this body of work summarizes the goals and targets Starbucks published as part of a flagship press release. This external campaign encompasses the content detailed in the primary piece, an infographic. Further collateral, like digital and social placements, drove higher customer and brand awareness. My scope in this work included ideation and concepting, type layout, design, illustration, and content creation. Components of the work are still circulated across new materials the company publishes as it is on track to delivering on its 2030 planet goals.
Additional Credits
Brenden Mendoza, creative manager
Joshua Trujillo, photographer
Connor Surdi, photographer
Sarah Estes, producer
Teagan Fardell, social strategist
Jessica Muir, social strategist
Project Type
Infographic, social media
Scope
Design, illustration, strategy
Social Campaign
Inspired by the lead infographic, the purpose of the social campaign was to disseminate the data and goals from the flagship announcement across global audiences. Interactive features, photo carousels, and branded type treatments were used to create a cohesive campaign.
