Crummy Crumbs
Objective
Launch a new product complete with branding, a visual toolkit, and social media assets. Crummy Crumbs is a ready-to-use meal topper and comes in three core flavors. The brand is meant to be fun, bright, and dynamic with bold messaging. In addition to the visual toolkit, marketing materials needed include product labels, social media graphics, and postcards.
Solution
Create a vibrant visual style guide with a bold core color palette and expressive typefaces. Wordmarks and iconography are designed with options for digital and print applications. A flexible library of patterns and shapes pulls brand elements together, while unique iconography represents each core flavor.
Team
Andrew Vagner, designer
Kate Stern, founder, Crummy Crumbs
An adaptable toolkit built for a new small business.
Components from the brand library are built to be flexible and adaptable to a range of digital and print applications. From social media posts to packaging and signage, the brand comes to life in an impactful and memorable way. Recommendations for printing labels, postcards, and other collateral make print production effortless.
