In order to promote a non-profit organization, this booklet educates on the topic of the partnership between Starbucks and Conservation International. The content offers a personal approach to an innovative system that is currently leading the coffee industry.
The design focuses itself on an approachable aesthetic that builds on relationships and lends itself to be a bridge to further conversation and discovery. High-end photography is utilized in a way that directly relates to the subject matter, and handlettered type gives the hands-on feeling viewers will appreciate. The personality of human touch evokes a targeted emotional response.