Bennett Farms Biscuits is a food truck concept aimed for Austin, Texas. Meshing Southern quality with a contemporary edge, the concept brings a fresh aesthetic style to the scene and has the potential to attract a broad market of clientele.
Design is centered around a crisp, clear simplicity that allows the food to maintain authority. Color and type are paired with the wordmark to create a brand that is sophisticated and inviting.
The Bennett Farms truck is the access point that directly connects customers with the brand. The truck strongly identifies the brand while maintaining a simple approach. Web and social links are embedded on the truck design so customers can connect to the company off location.